US Hispanic/LATIN AMERICAN MARKETs

Over the years I’ve had the chance to create work for various markets, including General, EU, US Hispanic, Latin American, and Black-American markets. Highlights from the US Hispanic & Latin American work are below.

BUEN FIN (Latin American - 2019)

To have some fun with our target’s hesitancy to purchase online, we added some drama to this potentially predictable promo spot, by leveraging larger-than-life Venezuelan actress, Gabriela Spanic, of the 90’s telenovela, La Usurpadora. We also ran these as a series, peaking audience interest with each spot that followed.

QUIEN POMPO (US Hispanic - 2020)

These spots appealed to our target’s desire to be seen as good gift-givers during the holiday season.

BUEN FIN (MExico - 2020)

Buen Fin is essentially the Mexican version of Black Friday in the U.S. As our target was skeptical of making online purchases, we created proud, no-nonsense characters, Sophia, and Oscar, known for driving hard bargains and getting the best deals.